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MP3 Bloggers Open Gateway to New Music
July 11, 2004
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The pointless Internet fad of blogging has been with us for a while. The blogging craze, used to bore complete strangers, has caused a scattering of redundant web pages and diaries which cover a maximum of two weeks.

But blogs are being increasingly popularised by the latest fashion of MP3 blogging.

MP3 blogs are used by non-mainstream music lovers to remind the world of past music and obscure tracks. The participants take pride in recovering forgotten gems.

The music posted is usually backed up with detailed reviews and descriptions, making MP3 blogs a music magazine for those interested in more than contemporary pop.

A wide range of MP3 blogs have sprung up to cater for an assortment of music tastes and preferences.

Soul Sides includes underground hip hop and forgotten R&B, compared to Said the Gramophone, which offers indie rock and The Tofu Hut, which posts gospel music.

Other blog sites include Largehearted Boy and The Number One Songs in Heaven.

"It really is looking for niches," said Soul Sides creator Oliver Wang, a music journalist and radio DJ. "The whole point is to show off, to let me introduce you to something you haven't heard about before," he is quoted as saying by Associated Press.

The roots of blogging have not been completely forgotten.

"The blog also serves as a musical diary for my own purposes," explains Matthew Perpetua, a DJ, freelance writer and creator of Fluxblog, one of the oldest MP3 blogs. "It's interesting to go back through it and see what I was interested in, and how my tastes ebb and flow."

The music industry trade group, the RIAA, have yet to target MP3 bloggers. This diverges from the industry’s usual zero tolerance policy towards Internet sites offering copyright works for free.

MP3 blogger Michael Ryan, who owns the blog sites Royal Magazine and Royal Music, says, “I highly doubt that everything that I am doing is legal, but I haven't heard from the RIAA or any of the artists or their record labels yet. If someone contacts me and wants their material removed, then I will remove it.”

Blogs may have evaded the RIAA radar by the obscurity of the music posted.

"It's not like I'm posting MP3s of the latest Britney Spears or Usher songs," Ryan said. "The artists whose songs I post generally are not selling that many albums. I post their songs hoping that their music will affect some of my readers the same way that it has affected me and, like me, they will go out and purchase the artist's album."

Fluxblog’s Perpetua has even reported being sent free records on a regular basis, suggesting that some record labels and artists see MP3 blogs as marketing tools, used to reach the alternative audience. Perpetua believes that, “only the most conservative labels will see MP3 blogs as a threat.”

To enhance their image as a marketing tool, the majority of MP3 blogs pronounce that their music is for sampling purposes only. Blog sites also frequently provide links to online retailers, where readers can purchase the reviewed music.


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Technology News :: Organizations/Initiatives

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