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Small ISP Uses Sandvine to Manage P2P Traffic
January 22, 2004
Thomas Mennecke
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Recent reports as well as common sense tells us that P2P traffic consumes an enormous amount of bandwidth. Colleges and Universities have attempted to solve this resource sapping protocol with various tricks, such as reserved time for file-sharing or an outright ban.

ISPs have considerably fewer options than colleges or universities. The hint of implementing bandwidth tiers or blocking P2P traffic would certainly drive many of its broadband customers away.

However, P2P activity on some ISP networks can account for a majority of the traffic. While this is a positive indication of P2P health, evidence suggests that this deteriorates the online experience for everyone else. Interestingly, while a majority of traffic on an ISP may be from P2P, comparatively fewer users on the network are actually using P2P applications.

This is where companies like Sandvine come into play. Using techniques such as pushing P2P traffic away from higher cost network segments, Sandvine is able to help save ISPs the high costs (and in turn the consumer) of P2P traffic. By better utilization of the ISP\'s network, it is proposed that the effect is lower costs and more efficient management. Read Sandvine\'s press release below:

Prince Rupert, British Columbia and Waterloo, Ontario; January 21, 2004 –- CityTel announced today that it has selected Sandvine Peer-To-Peer (P2P) Policy Management to minimize the impact of file sharing traffic on its broadband network.

The rapid growth of peer-to-peer (P2P) file-sharing applications like KaZaA and eDonkey had challenged the 3,000-subscriber ISP\'s ability to control and optimize Internet traffic. P2P can account for more than 70% of residential traffic. Having evaluated a variety of solutions that proved less than effective in reducing the overall impact of P2P, CityTel has elected to deploy Sandvine\'s award-winning policy management technology as a means of reducing network congestion and improving quality of service.

\"Sandvine\'s intelligent re-direction approach allows us to minimize the impact of P2P traffic on our network and maintain the best possible online experience for our subscribers,\" said Greg Nancekivell, Internet Manager for Citytel. \"P2P Policy Management will help us maximize our existing infrastructure investments while preparing us to stay ahead of changes in this rapidly-evolving technology environment.\"

Founded in 1910, CityTel is the only independent Phone Company in British Columbia. CityTel is committed to providing customers with the most innovative, leading edge communications technology. Key to CityTel\'s long history of success is its ability to provide personal service from friendly, knowledgeable, local employees.

Prince Rupert CityTelephones (CityTel) is owned and operated by the City of Prince Rupert, British Columbia. Established by a group of visionary entrepreneurs in 1910, CityTel is the only independent ILEC in Canada\'s Western Provinces. CityTel offers a full range of exchange services, analog and digital cellular service; as well as narrowband and broadband Internet services (1MB and ADSL service). ADSL service is available to 98% of CityTel\'s subscriber base. To find out more, visit CityTel online at

Sandvine\'s award-winning network equipment helps broadband service providers better manage the growing burden of peer-to-peer (P2P) activity while protecting subscribers and preserving the overall Internet experience. Sandvine Peer-to-Peer Policy Management* helps service providers take control of P2P traffic, stop the proliferation of destructive worm code and achieve new operational efficiencies. Sandvine products are suitable for all broadband and narrowband networks, cable or DSL. To find out more, visit Sandvine online at

This story is filed in these Slyck News categories
Technology News :: Software
Unauthorized Distribution :: Digital Piracy

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