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EMI Releases Catalog to…Mashboxx
July 28, 2006
Thomas Mennecke
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MashBoxx has become something of an enigma, if not a long running joke, in the file-sharing community. Not because of any particular degrading feature of the application – rather because the application simply doesn’t exist. Its scheduled 2005 release never came to fruition; earning the effort the title of “vaporware.”

According to legend, Mashboxx is multi-network P2P application that can only share authorized content. Like iTunes, Mashboxx charges $0.99 per download – yet within the environment of P2P.

Throughout its history, Mashboxx’s clandestine approach to file-sharing has been punctuated with the occasional headline splash. Wayne Rosso, the CEO of Mashboxx, repossessed Grokster in November of 2005 following its $30 million settlement with the RIAA.

Mashboxx also announced a partnership with Sony-BMG in June of last year; where a majority of the record label’s music would be made available. The deal was among the first where a major record label agreed to distribute their catalog with a commercial P2P application.

With Sony-BMG on board and possession of the Grokster label, Wayne Rosso doesn’t seem too worried about extraordinary lengths of time interfering with his goals. The Mashboxx concept still appears active, as EMI has jointly announced their intention to release their entire catalog via Mashboxx.

“When it rolls out, Mashboxx will be a no-obligation way for fans to really immerse themselves in discovering music, turning their friends on to what they like and getting excited about artists and music they’ve not yet heard,” David Munns, Chairman and CEO of EMI Music North America said. “It has the potential to be a very good revenue stream for those who make their living from creating and investing in music.”

It appears that even David Munns is using the uncertain attributes “when is rolls out” and “it has the potential” to describe EMI’s new partnership. Wayne Rosso however, appears more confident in his project.

“We all look forward to working with EMI to deliver millions of authorized tracks from great EMI artists like Coldplay, Dem Franchize Boyz, Gorillaz, The Rolling Stones, Joss Stone, KT Tunstall, Keith Urban and Robbie Williams among many others, to our future customers,” said Wayne Rosso, Chairman of Mashboxx.

Whether Mashboxx ever makes it to cyberspace remains to be seen. In the mean time, the personality that is Wayne Rosso has made an effective enough substitute to keep the concept relevant within the annals of the music industry.

This story is filed in these Slyck News categories
Authorized P2P :: Commercial P2P Clients
Entertainment Industry :: Other

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