Realizing the potential and indeed existing financial success of BitTorrent, Bram Cohen turned his philosophy into a legitimate business by May 2005. Always emphasizing BitTorrent was never intended for piracy, BitTorrent further distanced itself from P2P and unauthorized file-sharing by announcing its cooperative efforts with the Motion Picture Association of America (MPAA) in November.
“BitTorrent is an extremely efficient publishing tool and search engine that allows creators and rights holders to make their content available on the Internet securely,” said Cohen. “BitTorrent, Inc. discourages the use of its technology for distributing films without a license to do so. As such, we are pleased to work with the film industry to remove unauthorized content from BitTorrent.com’s search engine.”
Understandably, many members of this community reacted with suspicion when BitTorrent announced a crackdown on the misuse of its trademark, as the
announcement was largely perceived as incomplete and vague.
"We're sensitive to people calling their software BitTorrent to achieve a certain level of popularity in order to distribute spyware and adware," company President Ashwin Navin said.
What exactly did this mean? Is Azureus, BitComet and µTorrent in violation of BitTorrent’s trademark rights? What was the extent of this crackdown? Slyck.com contacted BitTorrent, who explained the scope and intentions of their intended enforcement.
“The overall goal is to ensure that the BitTorrent protocol is as widely compatible, consistent, and reliable as HTTP is for other web content and to make the BitTorrent trademark a validating stamp in which software implementing the protocol is safe to use for the end user,” Bram Cohen told Slyck.com.
Bram also explained that existing clients, such as the ones mentioned above, in all likelihood were not in violation of his company’s trademark. Rather, their intentions are to thwart companies distributing clients containing spyware and/or adware. These companies then turn profit from the BitTorrent name at the expense of the end user.
“We would like to work with BitTorrent developers (both future and existing) to verify their implementations to ensure that they are BitTorrent compliant,” Bram explained. “It is our intention to help developers to advise them of actions they can take if their implementations are outside the range of best practices. In fact, the most popular clients are already mostly conformant. The real concern here is spyware companies such as Day Networks who has tried to register our trademark in Europe.”
Bram Cohen continued “We want to protect and keep users informed about bad implementations. We are mindful of companies disguising their software as BitTorrent to distribute spyware and adware.”
The first known client to receive its official blessing from BitTorrent, the latest Opera test release, appears to alleviate any concern this protocol will become restrictive in nature. Like any other random BitTorrent client, Opera can participate freely on ThePirateBay or MiniNova and download any torrent. BitTorrent isn’t interested in becoming copyright police; however they are interested in prohibiting companies from profiting in their name.