“Tonight is about educating the consumer and level the playing field,” Fred stated. “There’s a lot of deception going on in the record companies. When a consumer purchases a CD, they expect it to function in a certain manner. When it doesn’t, there’s no explanation – we’re trying to fill that gap.”
Fred explained that Virgin MegaStore was targeted as the demonstration point, as opposed to TowerRecords (even larger than Virgin) because of the young, hip, and liberal image it tries to project. Plus its direct proximity to Union Square Park didn’t hurt. Associating FreeCulture with the political history of this park perhaps helped garner the interest of the hordes of individuals passing by. Indeed, many of those who were either about to purchase or did purchase a CD were surprised by this previously unknown term “DRM.”
“A lot of people were shocked and interested about it. Many people who came out of the store and were informed their CD may not work when they get home were concerned and surprised.”

FreeCulture@NYU activists educating consumers and handing out fliers.
During the course of the demonstration, FreeCulture activists were speaking with Virgin MegaStore customers about CDs with DRM. By-passers also were taking interest, as many were getting involved in discussions about the extent and scope of DRM.
Interestingly, there was little or no reaction from the Virgin MegaStore employees.
At one point during the demonstration, FreeCulture@NYU activists entered Virgin MegaStore and began plastering bright green anti-DRM flyers throughout the CD displays.
“There really wasn’t any reaction from the employees,” observed Fred.
The employees perhaps didn’t react, but when Slyck.com asked the manager of Virgin MegaStore to comment on the distribution, he appeared a bit overwhelmed when his entire store was covered with
little green fliers.
While consumers are entitled to information, shouldn’t content owners have the right to dictate how their product is protected? Is FreeCulture@NYU just a group of people just looking for free music?
“As an organization, we’re more for Creative Commons. With this, it’s more of a license you are aware of. It doesn’t restrict what you can do with the content; so much as notify you what you can do. Then the decision is yours. I think our organization as a whole objects to the idea that we are just consumers, and that we have these little pens put around us. This idea is in contrast to DRM, and there’s no way to reconcile that.”
This lack of reconciliation between rights owners and the increasingly aware public appears to have already manifested. Whether through P2P networking or activism such as the demonstration held by FreeCulture@NYU, there is growing dissent with the method in which the music industry conducts business. There is some glimmer of change through “legitimate” services, however the overwhelming sentiment last night contend the bottom line continues to be about money and not the music.