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2020 Will Be Make or Break for Many Streaming Services

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2020 Will Be Make or Break for Many Streaming Services

Postby MrFredPFL » Mon Jan 06, 2020 11:59 pm

Story :

It used to be so simple. If you wanted to watch a movie, you'd take a trip to your local Blockbuster and spend a few bucks on a nightly rental. Then two things happened. The internet came, and at the same time, TV shows such as The Sopranos, Breaking Bad and The Wire started to compete with movies in terms of production standards and sheer critical acclaim. Audiences wanted access to all this content, on demand, and at a reasonable price – streaming services made all this possible. As we begin 2020, the range of these services has never been greater, and with the competition so fierce, not all these platforms are destined to survive.

Netflix, Amazon Prime and Hulu have all wooed subscribers with simple, convenient interfaces and low monthly subscription costs. But their time at the top is looking precarious. Disney and Apple TV Plus entered the market last year, and going into 2020, there are still more brands on the horizon.

The competition is cut throat, and even market leader Netflix will feel the pinch in the year ahead. In the past month, multiple Wall Street brokerages have downgraded their rating for Netflix Inc, with one predicting the service will lose up to 4 million subscribers in 2020 in the US alone. It's not just subscribers Netflix is losing, either. The emergence of rival platforms means that content is disappearing to competitors, too, with the likes of Friends, The Big Bang Theory and Parks and Recreation all moving to new services this year.

When a brand as big as Netflix can come under pressure, it's a sign that no streaming service can assume an easy ride in 2020. The next few years will prove a true challenge, with some new services struggling to establish themselves at all, and other established services struggling to maintain their market share. Below, we compare streaming platforms, old and new, and see what we can expect from them in the year ahead.

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