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US Congress asks why YouTube Content ID is not more widely available to copyright owners

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US Congress asks why YouTube Content ID is not more widely available to copyright owners

Postby MrFredPFL » Tue Sep 10, 2019 1:39 am

Story :

Eight members of Congress in the US last week sent a letter to Google CEO Sundar Pichai requesting that the web giant participate in a roundtable discussion all about YouTube’s Content ID technology. Although the lawmakers ask an assortment of questions, a key concern seems to be why the rights management platform is not available to a wider range of copyright owners.

Content ID, of course, is the platform YouTube has developed to help copyright owners more easily spot when videos are uploaded to the site that contain their content. Employing clever content recognition technology, it automates much of the monitoring process, and then allows the copyright owner to either block any video that contains their content without permission, or to take any advertising income said video generates.

YouTube is obliged to offer some kind of takedown system for copyright owners via which they can demand the removal of content they own when it is uploaded without licence. Without such a system YouTube would lose safe harbour protection under copyright law and could be held liable for copyright infringing materials on its servers.

The music industry in particular doesn’t like the fact that YouTube claims such safe harbour protection. Though at the same time, it would probably acknowledge that Content ID is a pretty good takedown system, especially when it comes to spotting sound recordings contained in uploaded videos.

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