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Illegal streaming is causing Premier League clubs to lose around £1million worth of sponsorship EVERY game, new study claims

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Illegal streaming is causing Premier League clubs to lose around £1million worth of sponsorship EVERY game, new study claims

Postby MrFredPFL » Wed Jul 10, 2019 12:32 am

Story : https://www.dailymail.co.uk/sport/football/article-7228823/Illegal-streaming-see





Illegal streaming is causing Premier League clubs to lose around £1million in sponsorship every game, according to a unique study.

The findings come following a commission from an unnamed Premier League side, with the study conducted by American sponsorship valuation firm GumGum Sports and London-based digital piracy experts MUSO.

Using the sample of eight matches from the top flight last term, it was found each game attracted an average illegal audience of 7.1 million viewers.

Among the highest of those viewers came from China at one million, but other countries including Vietnam, Kenya, India and Nigeria also featured.







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