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Netflix's 'Black Mirror: Bandersnatch' Leads to "Choose Your Own Adventure" Trademark Lawsuit

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Netflix's 'Black Mirror: Bandersnatch' Leads to "Choose Your Own Adventure" Trademark Lawsuit

Postby MrFredPFL » Fri Jan 11, 2019 5:22 pm

Story : https://www.hollywoodreporter.com/thr-esq/netflix-sued-exploiting-choose-your-ow





Chooseco, LLC, the childrens' book publisher that owns the trademark to "Choose Your Own Adventure," has filed a lawsuit against Netflix over the immersive film, Black Mirror: Bandersnatch.

According to a complaint filed in Vermont federal court on Friday, Chooseco has been using the mark since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.

The plaintiff says that 20th Century Fox currently holds an options contract to develop an interactive series based on the Choose Your Own Adventure series, and that beginning in 2016, Netflix actively pursued a license.

"Chooseco and Netflix engaged in extensive negotiations that were ongoing for a number of years, but Netflix did not receive a license," states the complaint. "On at least one occasion before the release of Bandersnatch, Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the CHOOSE YOUR OWN ADVENTURE mark in connection with its marketing efforts for another television program."







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Re: Netflix's 'Black Mirror: Bandersnatch' Leads to

Postby leoleus19 » Thu Jan 31, 2019 8:43 pm

To be fair, I enjoyed this kind of gimmick from Netflix more than the popularity of Bird Box during its release.
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