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Disney's Streaming Service Will Be Smaller And Cheaper Than Netflix

Postby MrFredPFL » Sun Nov 12, 2017 12:48 am

Story :

After Disney announced over the summer its move to create its own streaming service, the company said it plans to go head-to-head against Netflix by offering cheaper prices, CEO Bob Iger said in an earnings call on Thursday.

His comments come after the company announced it will pull Disney and Pixar content from Netflix is 2019 as it launches two streaming platforms. Netflix has been streaming Disney content for years on its platform, including hit movies like “Moana.”

"I can say that our plan on the Disney side is to price this substantially below where Netflix is,” Iger said in the call. “That is in part reflective of the fact that it will have substantially less volume. It'll have a lot of high quality because of the brands and the franchises that will be on it that we've talked about. But it'll simply launch with less volume, and the price will reflect that."

The CEO said Disney’s main initial goal is to try to attract as many subscribers as it can. Those users could come from platforms like Netflix.

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