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Samsung and Google are closing the gap on Apple’s monetization of mobile games

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Samsung and Google are closing the gap on Apple’s monetization of mobile games

Postby MrFredPFL » Sun Jul 23, 2017 6:38 pm

Story :

Apple has long been dominant when it comes to the iPhone’s ability to monetize mobile games at higher rates than rival smartphones. But mobile analytics and marketing platform DeltaDNA has found in a study that rivals are closing the gap.

For a decade, the iPhone’s polished user experience has always made it the smartphone of choice for gamers, with each player generally spending more on games than an Android user does. But DeltaDNA found that smartphones like the Samsung Galaxy S and Google Pixel are not only closing the monetization gap, they are actually on course to exceed the iPhone in terms of the average revenue per daily active user (ARPDAU) statistic, a key measure of how much money comes in on a daily basis from the most loyal users.

The study also looked at the percentage of free-to-play (F2P) players going on to spend money each day when using the latest iPhone, Samsung Galaxy S, and Google Pixel smartphone models. The Samsung Galaxy S8 , the most recently released smartphone in the study, is not only generating the highest ARPDAU — it also has the largest payer fraction, as shown below.

Earlier studies showed that newer smartphones always monetize better than their predecessors. In addition, models with super-sized screens also monetize better than their smaller-screened equals. But model by model, it’s clear that Samsung’s Galaxy S models are catching up.

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Re: Samsung and Google are closing the gap on Apple’s moneti

Postby thaclubguy » Thu Sep 07, 2017 6:43 am

iPhone gaming experience is unbeatable but I think Samsung is on a good run too.
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