Here we go again: Canada-based P2P company Peermatrix published a press release today touting itself as "the Google of P2P ads". I've previously written about the fact that most forms of P2P advertising are much more like spam than like Google, and Peermatrix is no exception. Here's how the company's product works, taken straight from the press release:
"The software works similarly to Google AdWords, creating ads that match whatever a file sharer is searching for. Say, for example, an advertiser has a video ad for a car named “CarAd.mpg”. If a P2P user searches for “The Fast and the Furious” the PeerMatrix software will return a search result to the user indicating that a video file called “The Fast and the Furious.mpg” is available… regardless of the actual name of the video file."
Of course, that's not at all how Google Adwords works. (...)
Just in case you were wondering where all those spammy sarch results on Gnutella are coming from :)
