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American Gangster Defies PreRelease Doom

Postby SlyckTom » Mon Nov 05, 2007 3:17 pm

American Gangster, the Denzel Washington/Russell Crowe crime thriller which portrays the life of Harlem gangster Frank Lucas, was the top grossing film in North America. The well received movie brought in over $46 million since opening on Friday. American Gangster achieved this success despite a massive Internet prerelease a week prior to the film’s scheduled theatrical release.

Those familiar with the online distribution world knew that American Gangster started to publicly appear on Usenet, BitTorrent, and other file-sharing mediums well beforehand. Unlike the normal array of prereleased content, viewers of American Gangster noted the abnormally high quality of the release. Prereleased films are typically substandard in quality, the result the overwhelming desire to "be first" on the scene.

Hollywood has taken a hard line against those who make preleased films available. Just ask Scott McCausland, the administrator of EliteTorrents. His now defunct BitTorrent site prereleased "Star Wars: Episode III" only 24 hours before the films theatrical release. Those 24 hours were enough to land Scot in Federal prison for 6 months.

The effect a prerelease has on the total gross of a movie is unknown. When we questioned Universal the projected weekend gross of American Gangster, they were unable to comment because of the ongoing investigation into the leak. Judging from the amount of enforcement effort however, the movie industry is giving at least the overt impression that prereleased films are detrimental to their bottom line.

However last year the big November openers were James Bond “Casino Royale” and “Happy Feet”, which made $ 40.8 and $41.5 million in their opening weekend. Taking account for inflation that hovers around 2%, the studios needed an opener that made at least $ 41-42 million to meet last year’s haul. That goal was readily accomplished with American Gangster’s hefty $46 million box office weekend.

Therefore, at a minimum, American Gangster was able not only meet “Casino Royale” and “Happy Feet”, but exceed their gross by between 4 and 5 million dollars. Perhaps the anticipated gross of American Gangster was $50 million, which in that case it could be inferred that piracy might have negatively impacted its weekend haul. That doesn’t appear to be the case though. The doom and gloom scenario that is typically associated with prereleased films didn’t come to fruition this time around, nor has it a majority of the time.
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Re: American Gangster Defies PreRelease Doom

Postby ShawnSpree » Mon Nov 05, 2007 8:24 pm

If the screener didnt appear, it made 60 or more million.. Just going by Danzel and Russel Crow.. Danzel is cross platform.. He gets a lot of black audiences and white audiences, russel crow can get the young crowd in there.. People still love Gladiator til this day. So i think the scene should of showed some respect and hold off til after the first weekend. Although I watched it before, i wouldnt have paid to go see it. Too many movies out there that are worth more for me to watch.
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Re: American Gangster Defies PreRelease Doom

Postby Sweeper18 » Mon Nov 05, 2007 9:47 pm

The scene.... respect? wtf? Those words are like complete opposites :lol:
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Re: American Gangster Defies PreRelease Doom

Postby king8654 » Mon Nov 05, 2007 11:40 pm

Ouch, so your either a pub flame boy or aXXo himself...lose/lose
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Re: American Gangster Defies PreRelease Doom

Postby Grizz » Tue Nov 06, 2007 12:45 am

If the screener didnt appear, it made 60 or more million.


Why stop at 60 million? I say it could have made around 3.2 trillion dollars. And that's in the first hour! Trust me, I have a pulse and the ability to type words! That means my speculation is reality!


So i think the scene should of showed some respect and hold off til after the first weekend.


I watched it before


Wow. Bit of a contradiction there. You certainly "didn't have any respect", according to your own principles. Saying that you "weren't going to watch it anyway" is an empty and hollow way of absolving yourself from being a hypocrite. It doesn't fly though.


As for myself, I wouldn't have any qualms about downloading the material, since I hate the MPAA and sometimes pirate stuff just out of spite. However, I wouldn't even waste the download time and hard drive space on this, let alone actually watch it. Just another big budget "big name" (in media spotlight only) crap fest with little creativity. The premise is an old tired plot, and one of those "based-on-a-true-story-kinda-sorta-maybe" films.

How about an original film, based on an original idea (no more sequels)? And how about it's not some stupid "romantic comedy" or another CGI movie about insects and other animals?
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Re: American Gangster Defies PreRelease Doom

Postby Duncker » Tue Nov 06, 2007 2:58 am

Meh, I never watch screeners anyway. I rather wait for a proper release with good pic&sound.
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Re: American Gangster Defies PreRelease Doom

Postby HNDA » Tue Nov 06, 2007 11:16 am

if u check imdb ... the thursday or fri b4 the release .. the industry projected 40 million for American Gangster .. it got 46 million .. no to mention it was an R rated movie ... to say that it would have grossed 60 million is unfounded ...

I think that this proves that the industry is wasting there money going after downloaders .. if anything go after the person who gave this dvdscr to the uploader .. they obviously work for the company .. how pathetic is it that they cannot keep their own employees or third party employees in check ..

what does that say about hollywood .. i say get rid of MPAA and RIAA .. who needs them when we have the internet .. send the money to the artists and hard working crews .. not the hollywood version of the mafia ..

not every movie needs to be in the theatre .. make the movies avail for download in a decent format (xvid/x264) with no extras, make smaller theatre releases, and then release dvd's with amazing extras and directors cuts -- etc

and finally .. enough with the multiple releases in dvd format .. DELUXE edition, director's cut yadayadayada .. there should be one dvd with all the cuts and everything on it .. then in 10 years maybe a anniversary edition (thats even pushing it)

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Re: American Gangster Defies PreRelease Doom

Postby Fartingbob » Tue Nov 06, 2007 1:31 pm

HNDA wrote:and finally .. enough with the multiple releases in dvd format .. DELUXE edition, director's cut yadayadayada .. there should be one dvd with all the cuts and everything on it .. then in 10 years maybe a anniversary edition (thats even pushing it)

HNDA

It would be fine if they released them all at the same time, but often the plain DVD is released after cinema, then 6 months later (when sales have died down), they release the uber version, so the big fans of the film have to buy both. Then they release the box set with the other films in the series a year afterwards, forcing yet another purchase.
The anniversary edition is good for small films that become "cult" status after release or old films that werent released on DVD originally.
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Re: American Gangster Defies PreRelease Doom

Postby zbeast » Tue Nov 06, 2007 3:39 pm

As far as I know the only film that was ever destroyed by P2P was the hulk...
Not because people were downloading and not going to the movies.
It was because people who viewed it early wrote totally devastating reviews of the film.
Which by the way really, really sucked!!!.

There was a very good early release of the last harry potter move...
It did nothing to cut into movie ticket sales.
The last Star Wars move was release to the internet. it did nothing for ticket sales.. even tho I though the
movie was laffable.
What about the film Sicko.. a very good DVD quality release of this film was sent to the Internet.
This film broke records for a documentary!!!
The Simpson's move. did almost 3 time what they expect for that move even tho you could get a good
copy from the Internet.

Internet release or no internet release.
If the movie is good people will pay to go see it.
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Re: American Gangster Defies PreRelease Doom

Postby ShawnSpree » Tue Nov 06, 2007 8:22 pm

Grizz wrote:
If the screener didnt appear, it made 60 or more million.


Why stop at 60 million? I say it could have made around 3.2 trillion dollars. And that's in the first hour! Trust me, I have a pulse and the ability to type words! That means my speculation is reality!


So i think the scene should of showed some respect and hold off til after the first weekend.


I watched it before


Wow. Bit of a contradiction there. You certainly "didn't have any respect", according to your own principles. Saying that you "weren't going to watch it anyway" is an empty and hollow way of absolving yourself from being a hypocrite. It doesn't fly though.


As for myself, I wouldn't have any qualms about downloading the material, since I hate the MPAA and sometimes pirate stuff just out of spite. However, I wouldn't even waste the download time and hard drive space on this, let alone actually watch it. Just another big budget "big name" (in media spotlight only) crap fest with little creativity. The premise is an old tired plot, and one of those "based-on-a-true-story-kinda-sorta-maybe" films.

How about an original film, based on an original idea (no more sequels)? And how about it's not some stupid "romantic comedy" or another CGI movie about insects and other animals?


Still would of made 60 million if the screener didnt appear. Look how much money they pull in together
http://www.boxofficemojo.com/people/cha ... lcrowe.htm
http://www.boxofficemojo.com/people/cha ... ington.htm

The quality of the movie was good enough to keep the "potential" movie goers from seeing it. I have a small child, so regardless i am not going to be able to go to the movies unless i get a baby sitter. So seeing it before the weekend or months later wouldnt have gained them any money. I know its a SERIOUS offense to release a movie before theatrical date and there is going to be a witch hunt. And the effects trickle to us and we are blamed, then tough piracy laws gets passed. No hypocritical point. It was out there before opening weekend and its something I was not going to pay to see. I have a backlog of stuff at home to watch, scene group who released it would of have had all others beaten in releasing it even after opening weekend. Some wait a while to hide their source or to let other copies surface to other people. I Think burger did that with KING KONG. All other releases were just piss poor bad quality which going to see a movie on friday night is hell of a lot better then watching a cam on a HD1080p tv in xvid form off a standalone dvd player.
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Re: American Gangster Defies PreRelease Doom

Postby piXelatedEmpire » Tue Nov 06, 2007 9:01 pm

zbeast wrote:Internet release or no internet release.
If the movie is good people will pay to go see it.

Exactly. But the Hollywood exec's need someone to blame for their terrible movies, and file-sharer's are, afterall, the terrorists of the digital era.
Last edited by piXelatedEmpire on Wed Nov 07, 2007 8:05 pm, edited 1 time in total.
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Re: American Gangster Defies PreRelease Doom

Postby Fartingbob » Wed Nov 07, 2007 9:05 am

ShawnSpree wrote:Still would of made 60 million if the screener didnt appear. Look how much money they pull in together
http://www.boxofficemojo.com/people/cha ... lcrowe.htm
http://www.boxofficemojo.com/people/cha ... ington.htm

The way movies openings are predicted by the industry is far more complex than "the lead guy makes about 60m for other films, so this will also make $60m". And anyway, at its $43m opening, it beat the previous highest openings for both crowe (gladiator made $35m in its first weekend) and washington (inside man made $28m). So saying it should have made $60m because of its lead actors is not based on any facts. The film had the highest opening for its genre (crime thriller), beating sin city.
This film did very well considering everything, i see no evidence that a early P2P release cost it. Bad films that get released early suffer from poor reviews, but a good film released early can benefit from it.
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Re: American Gangster Defies PreRelease Doom

Postby zeebart » Mon Nov 12, 2007 7:49 am

don`t they know that the people who work for them are the ones pre-releasing these things??
duh!!

it was a very good movie (even if you don`t like the mpaa, just don`t pay for it), it works for me, lol! :toast:
A big thanx to Slyck for keeping up with the news!!
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