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iTunes Expands Movie Catalog

Postby SlyckTom » Mon Feb 12, 2007 11:41 am

The digital distribution market continues to expand, and as usual continues to do so under the iTunes banner. Authorized movie distribution has been slow to develop online compared to its music brethren, as file size and portability have been inhibitors to wide-scale adoption.

Apple hopes to change that perception. With the 5th generation iPod, colloquially known as the video iPod, some portability issues are resolved. The user can download a movie and, with a video out cable, connect the device to any compatible TV or computer monitor. And for intrinsic portability concerns, there are few other video devices that can accommodate video files as well as the video iPod.

Capitalizing on these facets, Apple has <a href=http://www.apple.com/pr/library/2007/02/12itunes.html target=_blank>announced today</a> an authorized distribution deal with Lionsgate Films. The deal will bring an additional 400 or so films to the iTunes catalog, including popular films such as "Total Recall". Not surprisingly, Apple was enthusiastic to reveal this exclusive deal.

“The iTunes Store is by far the most popular online movie store in the world,” said Eddy Cue, Apple’s vice president of iTunes. “We’re thrilled to be adding this phenomenal collection of Lionsgate titles from Hollywood’s leading independent studio, including such blockbusters as ‘Terminator 2’.”

There are few other authorized media distributors that match the colossal market share that iTunes currently possesses. Apple is immensely aided by the popularity of their multifaceted video iPod, which not only fuels the popularity of iTunes music store but could very well enhance the movie store as well. Issues remain however, as the price of these movies typically run about $9.99 each. How this will be weighed against alternative methods of acquisition represents an issue yet to be resolved.
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Postby qm2003 » Tue Feb 13, 2007 7:29 am

Judging from the insane amount of response in this thread, people must be away lining up at the itunes shop to pay 10 bucks for old movies in crappy quality.

:lol:
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Postby Fartingbob » Tue Feb 13, 2007 9:49 am

When the most famous movie they can quote is total recall, i think we must admit, this isnt the greatest collection of movies. I dont see why when itunes makes a deal to allow a small number of movies to download it makes news, whilst every single other competing service has many more titles from most of the big name companies.
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Postby neoLeech » Mon Feb 19, 2007 6:22 pm

I don't see why anyone would ever want to buy a movie if the only device they can play it on is an ipod or on their computer for not much of a discount :wink:
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