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Intertrust and Friend MTS Extend Partnership to Fight Video Streaming Piracy

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Intertrust and Friend MTS Extend Partnership to Fight Video Streaming Piracy

Postby MrFredPFL » Wed Feb 05, 2020 11:20 pm

Story :

Intertrust, a pioneer in Digital Rights Management (DRM) technology, and Friend MTS, a leading global provider of content protection services, today announced an extended partnership agreement that enhances Intertrust's ExpressPlay content protection platform with cutting-edge Friend MTS anti-piracy and watermarking technology services.

Now, an additional layer of protection is introduced that is complementary to the ExpressPlay content security suite, which features ExpressPlay DRM™ and ExpressPlay XCA™. Intertrust enters this new reseller agreement with Friend MTS with a joint objective to tackle piracy with an anti-piracy platform that provides an end-to-end solution that can shut down an illicit stream by stopping transmission of content from the endpoint where it is being redistributed illegally, or by compiling a forensic evidence package that can be utilized for subsequent legal action.

"Modern content security is essential for safeguarding the revenue of premium live broadcast and streaming services, and the addition of the Friend MTS technology into our cloud-based multi-DRM solutions ensures robust, end-to-end protection against a myriad of piracy and illegal content access issues," said Ali Hodjat, product marketing director for Intertrust Media Solutions. "We see live premium sports as an area of great concern for our customers as the variety of media access technologies evolves. Advanced watermarking and enforcement in live events has the potential to prevent significant revenue loss from illicit restreaming."

Piracy is a global issue that affects content rights owners throughout the pay-TV value chain, from major sports events to premium movies and TV shows. According to ABI Research, the number of households viewing illegally distributed content in some regions is as high as 15 percent, with 9 percent of North American households accessing such content illegally. Though these figures may seem small, they represent a potential of $7 billion in additional revenue per year that the pay-TV industry could gain by converting just one in four unauthorized users into paid subscribers.

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