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The Ethical Dilemma of Downloading

Postby SlyckTom » Mon Mar 28, 2005 3:27 pm

The Ethical Dilemma of Downloading: Bentley Partners With Ruckus Network To Offer Students Free, Legal Digital Entertainment

WALTHAM, Mass. - Bentley has partnered with the Ruckus Network digital entertainment service to offer a free pilot program to undergraduate resident students.

Between February and April 2005, approximately 1000 Bentley students involved in this program will have access to legal online entertainment, including video, music, student-produced content and community features - provided by Ruckus through servers located on campus. Bentley will provide free, unlimited access to this service. At Bentley, where ethics and social responsibility are infused throughout the curriculum, this program further fuels the college's commitment to exploring these issues beyond the classroom.

"We selected Ruckus over other well-known services such as Napster and Rhapsody because it offers content beyond music," said Bentley Vice President for Information Technology and Vice Provost for Academic Affairs Traci Logan. "Ruckus is dedicated to providing digital entertainment based on the interests, lifestyle, and preferences of college students and is one of the few services to also offer video. From a research perspective, we're interested in whether the provision of a legal alternative for movies and music influences student behavior and attitudes towards illegal file sharing."

Bentley has aggressively taken on this unique ethical challenge of today's copyright infringement as it relates to illegal downloading and sharing of
copyrighted entertainment over the internet. Last spring, Bentley and Ruckus conducted the first quantitative research on the digital entertainment habits of 285 high school students recently accepted into college. The results of that survey can be found at: http://www.bentley.edu/news-events/pr_view.cfm?id=1440

The online issue is also explored in Bentley courses and lecture series, including:

· The undergraduate Law course, "Law and Ethics for Cybersociety," focuses on copyright encryption that may interfere with an individual's fair use of downloading digital products.

· A public lecture on campus, "Information Downloading: Right or Wrong?" was featured as part of a Visiting Professorship in Business Ethics and
Information Technology.

"The digitization of entertainment content such as music and movies is here to stay," adds Logan. "Higher education should be at the vanguard of exploring legal, convenient and inexpensive solutions designed to embrace this medium. The true value of campus wide digital entertainment
services will likely emerge as this technology is exploited by students."

William Raduchel, chairman and CEO of Ruckus Network, adds "The student demographic is the single largest consumer of digital media with unequalled access to broadband and computing power. Yet surprisingly, they've had to resort to cumbersome and often illegal solutions to get their digital entertainment. By offering a range of community-focused content and on-demand entertainment, Ruckus Network provides college students one central source for their needs."

Bentley is a premier business university. Centered on education and research in business and related professions, Bentley blends the breadth and technological strength of a university with the values and student focus of a small college. Our undergraduate curriculum combines business study with a strong foundation in the arts and sciences. A broad array of offerings, including MBA, Master of Science and certificate programs at the McCallum Graduate School, emphasize the impact of technology on business practice. Enrolling approximately 3,900 ful-time undergraduate, 335 adult part-time undergraduate, and 1,300 graduate students, Bentley is located in Waltham, Massachusetts, minutes west of Boston and online at http://www.bentley.edu.

About Ruckus Network Headquartered in Herndon, VA with technology and research teams in Boston, MA, Ruckus Network offers universities a compelling range of content tailored to their own campus community. From the college administrator to
the freshman techno-file, Ruckus Network is your digital campus community.

For more information on Ruckus Network, please visit http://www.ruckusnetwork.com.
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