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Netflix costs as much as $16 per month – guess how much more people are willing to spend on streaming

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Netflix costs as much as $16 per month – guess how much more people are willing to spend on streaming

Postby MrFredPFL » Thu Jul 25, 2019 2:36 pm

Story :

Netflix has apparently done a good job of training people to expect to pay only rock-bottom prices for a streaming video subscription service. A new poll finds that most people think all the streaming services they pay for — from Hulu to Netflix, Amazon, HBO, Disney and Apple TV — should cost a combined $21 or so, at most.

That’s the takeaway from a new Hollywood Reporter/Morning Consult poll which finds that $21 is the optimal sweet spot within customers’ range of price expectations (between $17 and $27) that they have for their streaming subscriptions in aggregate. With the low end being “too good to be true” and obviously the high end representing the “too expensive” side of the range.

It’s hard not to see Netflix’s handiwork here, since it’s long been the king of the streaming hill and raced to global supremacy thanks in part to a ridiculously low monthly price that gave customers access to a veritable buffet of video. The idea being that the all-you-can-eat binge model is priced at a level that’s too good to turn down and which doesn’t have to be axed when consumers enter belt-tightening mode.

Even more important, though — Netflix’s pricing apparently cements in customers’ minds how much they’re willing to pay for and leaves little wiggle room for the company’s streaming rivals to come in at higher prices.

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