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Gambling ops still big ad spenders on IP-infringing websites

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Gambling ops still big ad spenders on IP-infringing websites

Postby MrFredPFL » Mon Apr 22, 2019 11:29 pm

Story :

In a report issued earlier this year, IP-infringement tracking firm White Bullet tracked the top-5,000 IP-infringing websites around the globe found that 40% of these sites’ Q4 2018 advertising revenue is funded by brands. ‘Major’ brands, which are defined as international household names, reputable established brands, brands on global top ad spend lists and those with strong search engine presence, accounted for 10% of such funding, with ‘other’ brands claiming the other 30%.

Breaking down branded ad campaigns by industry sector, gambling accounted for 62% of such funding. Incredibly, this was nine points lower than in Q3 2018. The next highest industry segment was arts & entertainment, which accounted for only 14% ( 3 from Q3) of total funding.

In a separate report viewed by GamblingCompliance, White Bullet fingered specific gaming brands – including GVC Holdings’ Bwin and Betclic Everest Group’s Bet-at-home – as among the most prevalent advertisers on IP-infringing sites in the first quarter of 2019.

Awkwardly, both GVC and Betclic are members of the European Gaming & Betting Association (EGBA), which was a signatory to last June’s MoU. Charitably, White Bullet conceded that major brands often farm out advertising placement to third-parties, as well as through gambling affiliates and banner exchange deals with other sites.

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