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Ultraviolet Cloud Movie Locker to Shut Down

Postby MrFredPFL » Thu Jan 31, 2019 10:44 pm

Story : https://variety.com/2019/digital/news/ultraviolet-shutting-down-1203123898/





Ultraviolet, a cloud movie locker once hailed as Hollywood’s best bet to get consumers hooked on digital movies, is shuttering. The Digital Entertainment Content Ecosystem (DECE), the industry consortium that has been tasked with running Ultraviolet, will shut down the service on July 31.

DECE will start to inform its users of the wind-down this Thursday, and is advising users to not delete their Ultraviolet movie libraries. Users should instead make sure that their libraries are connected to the service of at least one retailer, which they can then use to access their movies and TV shows going forward, according to an FAQ document that is slated to be published on Ultraviolet’s website on Thursday morning.

DECE president Wendy Aylsworth told Variety in an exclusive interview this week that the decision to discontinue Ultraviolet was a response to the evolution of the market for online entertainment. “The marketplace for collecting entertainment content was very small when Ultraviolet started,” she said. “It was siloed into walled gardens at the time.”

Since then, services had become more comprehensive, giving fans of movies and TV shows more options to access and collect their titles. Aylsworth acknowledged that there has also been a move toward subscription services, but said ownership of movie and TV show collections would continue to play a significant role for the industry going forward. “It’s very clear to us that it is on very sound footing,” she said.







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