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Sky News Clamps Down On Twitter Use

Postby sunnyd » Tue Feb 07, 2012 8:00 pm

Story : http://www.guardian.co.uk/media/2012/feb/07/sky-news-twitter-clampdown

Sky News has told its journalists not to repost information from any Twitter users who are not an employee of the broadcaster.

An email to staff on Tuesday laid out new social media guidelines for Sky News employees, including a contentious ban on retweeting rival "journalists or people on Twitter".

The new guidelines also warn Sky News journalists to "stick to your own beat" and not to tweet about non-work subjects from their professional accounts.

Sky News has cultivated a reputation for digital innovation and has used Twitter to break news on events including the Arab Spring uprising and England riots. Journalists at the broadcaster expressed shock and dismay at the new guidelines, which they claim are a retrograde step.



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