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Apple modular Mac Pro launch coming in 2019, new engineering group formed to guarantee future of hardware

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Apple modular Mac Pro launch coming in 2019, new engineering group formed to guarantee future of hardware

Postby MrFredPFL » Thu Apr 05, 2018 11:27 pm

Story :

Apple's global marketing chief, Phil Schiller, confirmed that work is continuing on a standalone monitor. In fact the company has created a newly-disclosed group called the Pro Workflow Team, led by John Ternus and working in close cooperation with engineers. The company is hiring full-time and contracted artists to produce media projects that can be used to test Apple's hardware and software.

"We've been focusing on visual effects and video editing and 3D animation and music production as well," said Ternus. "And we've brought in some pretty incredible talent, really masters of their craft. And so they're now sitting and building out workflows internally with real content and really looking for what are the bottlenecks. What are the pain points. How can we improve things. And then we take this information where we find it and we go into our architecture team and our performance architects and really drill down and figure out where is the bottleneck. Is it the OS, is it in the drivers, is it in the application, is it in the silicon, and then run it to ground to get it fixed."

"We said in the meeting last year that the pro community isn't one thing," added Ternus. "It's very diverse. There's many different types of pros and obviously they go really deep into the hardware and software and are pushing everything to its limit. So one thing you have to do is we need to be engaging with the customers to really understand their needs. Because we want to provide complete pro solutions not just deliver big hardware which we're doing and we did it with iMac Pro. But look at everything holistically."

The entire effort goes beyond the iMac Pro and the 2019 Mac Pro —with external GPU technology springing from it. The Pro group as a whole is examining not only workflows of customers in detail, but also examining the culture of Apple's hardware development, and how the company makes decisions about what it builds and how it does it. And, the group is hiring.

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