Story : http://betanews.com/2012/03/16/its-an-apple-and-microsoft-tablet-war-now/
The most interesting thing about the new iPad launch in San Diego isn't Apple Store, or people waiting in line there. It's the Microsoft Store down the way. In a brilliant, if overly optimistic, marketing move, the shop opened at 7 am PDT, one hour before Apple Store. The move was perhaps symbolic given the line waiting to buy new iPad, but nevertheless foreshadows competition to come. If you've been off-planet or other-dimension and missed the news, Apple's newest tablet is on sale today in 10 countries.
Two employees set up under a small canopy outside Microsoft Store, showing off tablets running Windows 8 Consumer Preview. New iPad has big resolution on a small screen, but Windows 8 wows more. The OS is fast and fluid - alive! It's like a living thing. Many BetaNews readers are sour on Metro, but I'm a big fan. The motif is a leap forward in user interface design, while iOS is oh-so been there, done that.
Microsoft marketing for Vista used "Wow" as expression of surprise and delight. That's exactly the reaction Windows 8 generates - well, on a tablet at least. You gotta utter "Wow". The only wow down the way at Apple Store: The short line waiting to buy new iPad. By the unofficial count, I was No. 121 at 7:35 am PT - few compared to the hundreds more waiting for iPad 2 a year ago or the many thousands for iPhone 4 in June 2010. Perhaps Apple launches are now passé, or smart people preorder instead. When the doors opened, the number reached 130, and Apple employees had it cleared by 8:30 am.